I photograph companies. Most of it is a team at their own office, or an evening in the City with a hundred people in a room. Either way the job is the same. Get everyone through it quickly, and without anyone feeling awkward. On a team day, forty people come through in a morning, and thirty-five of them will tell me they hate having their photo taken. So I direct every frame, and nobody has to work out what to do with their hands. Everything goes straight onto a laptop too, so you see your own picture while you are still standing there.
Ten years of this now, for more than fifty organisations, from insurance firms to a royal college to charities. In 131 five-star Google reviews the same three words keep coming back: calm, relaxed, natural. A good number of those companies book me again the following year, which is the bit I am actually proud of. I hire a studio in East London when a session needs one, and otherwise I come to you. Nothing about this needs you to be good in front of a camera.